Radish Blog

Victor Morrison

As Business Development Director for Radish, Victor excels in identifying and pursuing creative business opportunities. He served as Next IT’s Chief Strategy Officer, is an expert in pharma and pharmacy, and has over 22 years of healthcare sales experience with industry leader Teva Pharmaceuticals.

With Teva he designed and led a study of the interface between specialty pharmacy and patients receiving treatment for multiple sclerosis, detailing the impact of interface design on compliance, adherence and, most importantly, patient outcomes. This deepened his understanding of how virtual health assistants can most effectively serve both the industry and patients.

Victor has an MBA in Marketing from the Cox School of Business at Southern Methodist University and graduated from the University of Colorado with a BS in Marketing.

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