Radish Blog

Smartphone penetration rises and diversifies

Nielson reported in March 2015, “Around the globe, consumers are increasingly mobile, which is changing shopping habits, viewing tendencies and even how we kill time. And in the U.S., smartphones are increasingly the devices consumers—especially multicultural ones—are choosing for their multitude of mobile activities…. Overall smartphone penetration up to 77% of mobile phone owners in the U.S.”

However, multicultural consumers continue to lead the growth in smartphone penetration, as they’re adopting smartphones at a higher rate than the U.S. average.

Radish’s ChoiceView is in line with this trend and allows all smartphone and browsers to see information while talking on ANY phone, any network.

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Theresa Szczurek

Theresa Szczurek oversees all business operations. As co-founder, Chief Operating Officer, and Chief Planning Officer of RCS, Szczurek was key in transforming the start-up into a thriving firm that sold for over $40 million.

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